However, at the same time, the majority of projects on Indiegogo are not successful. Some of your backers may come from the Indiegogo platform itself. These are people who are browsing through projects looking for interesting products or campaigns. By including a colorful, eye-appealing thumbnail photo that plainly portrays your brand, logo, or high quality photo of your product, you can ensure that more people will be likely to click on your project to learn more.
Keep the summary of your project short and to the point. Set your goal at the minimum amount it will take to fund your project and distribute your rewards. You can always release stretch goals later. Explain how much of the funds will be going towards development, manufacturing, rewards, etc. Being open and transparent will increase pledges and backer trust. Your rewards should be tailored to your project and give backers something exciting as a thanks for being early supporters.
This could be a wide variety of things such as a below market price for a new product you are launching, merchandise, limited edition items, to unique things like exciting experiences and custom rewards.
Some people suggest including more expensive limited rewards to attract people who can afford to pledge more and really want a behind-the-scenes look at your project. For some Indiegogo reward ideas, check out this article. Answering the same questions over and over can be time consuming.
This way people can find the answers they need reading your page instead of always having to message you directly. Spend a few months before your campaign building up your networks and keeping people updated on when you are going to launch. Would you form relationships or connections if you were to go around pushing your business card on everyone before they could get a word out? Always put yourself in the shoes of the person you are trying to reach and think of how they would like to be approached.
If they are a journalist, they write for a particular readership and usually cover certain types of stories. How can you frame your pitch in a way that would get them excited to share it with their readership? Have they been posts sharing experiences or news stories?
If they are news stories, then it might be better to share a news story about your campaign then your campaign itself. One of the most overlooked parts of an Indiegogo campaign is the comments section. In this section, you can engage with enthusiastic supporters and encourage backers to submit your project to websites or tell their friends about your campaign.
All great communities have a vibrant discussion section and the comments section is one way that you can get backers excited about your project reaching funding milestones. You can also use the comments section to address any complains or concerns that might be turning away potential new backers. Finally, the comments section can lead to some great backer testimonials that you can include on your website later or in press releases or interviews.
Should you fail, think of it as a learning process. You can use your failure to figure out better ways to market your product to your target audience. There is no harm in taking another crack at it further down the road.
Some even failed at several campaigns before having a success. You only have to be right once and then everyone can tell you that you are an overnight success. Salvador Briggman is the founder of CrowdCrux, a blog that teaches you how to launch a crowdfunding campaign the right way. Imagine what would happen if we put 4 variations of each of our product type — 20 Perk levels! As you are our most enthusiastic subscribers, we post this announcement in here first and will send a newsletter to everybody else exactly at AM.
We have only units with an exclusive super early bird discount and we want you all to benefit from it. This tactic worked really well, and within an hour most of our early bird items were sold. We published posts on our Facebook page, sent out the newsletter, started running Facebook ads which targeted both our subscribers and cold traffic.
Which means, that even the most successful campaigns start strong and finish strong, having weak results in-between.
It was a great piece — really informative and provided great insight. We have a similar project that I am sure will be of interest to your readers. Volterman Smart Wallet has captured the attention of backers across the globe.
Alexis Ohanian, founder of Reddit is even on board. Journalists love when somebody appreciates their work, so we use this to help them have a positive attitude towards us from the first sentence.
Project Credibility — Statistics like past successful projects and celebrity endorsements. Call to Action — Here, provide links and stress that their readers are going to like this. Journalists are writing for their readers, so showing how their readers will appreciate this — and therefore the journalist — will help you get a response. Let me know if you are still interested in the wallet that has a power bank, distance alarm, global GPS tracking, worldwide WiFi and a camera that pictures thieves.
To minimize that risk, as I mentioned, we collected a big database and started to pitch not only to big names but also to medium and small ones. We found an interesting strategy, that got us featured on the most popular Facebook pages, having millions of followers. But for them almost as important as payment is the ability to share a viral video, which brings them additional likes and followers. We paid one of the pages Viral Thread , which offered to post our video on its page with 1 million guaranteed views.
We love your FB page and have a project that will be of interest to your readers. Our video gets millions of views in many premium pages, e. We are more than sure that our video will become truly viral on your page as well and your audience is going to love it. We got amazing results and our video was shared on almost all of the top Facebook pages, bringing us literally millions of views and traffic. You might think it was a coincidence, but check out a screenshot from another campaign we had recently, Moon by 1-Ring.
Apply here. Narek V. Thanks for great article. Thanks in advance. Your email address will not be published. The last feature was created specifically for media, giving a WOW factor to the product. As a hook to catch media attention, it really worked. Were the great functionality and a cool feature enough to get the crown?
Of course not. We needed a great design! The design is one of the most important factors in your success. I totally agree with the research in this area.
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