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These cookies may be site-wide, placed by our advertising partners. These businesses may use them to create a profile of your interests and show you relevant advertisements on other sites. They do not store personal information directly, but are based on the unique identification of your browser and internet access device. Content Marketing. Trending Topic, what it is. Isabel Romero. What does being a Trending Topics mean? Twitter now lets you personalize the trending topics you see based on a few factors.
You can set geographic preferences so that you only see location-based trends depending on your current location. Within this setting, you can also choose a specific region whose trends you want to see. From these pages, you can tailor your preferences to reflect the kind of trends you want to see on your feed. For Twitter to accurately show you trends you are interested in, you also need to give it data to work with.
This means following accounts, interacting with with posts about your niche, industry or interest, and being active enough on the platform that it begins to recognize more of your interests. While the Trends page will show you popular Twitter hashtags and topics according to your interests, it might not always predict what you want to see.
Sprout Social also lets you set up more complex queries that can help you track trending topics on Twitter. Using Twitter trending topics as a starting point, social listening can help you hone in on the most important news, conversations and influential accounts that are active at a given moment.
This helps you stay on top of emerging trends that your audience is already buzzing about and maintain a competitive advantage. Just like you can follow specific people on Twitter, you can now follow overall topics so you can view a wide range of posts on a certain subject. This is a great way of expanding your base of followed accounts meaningfully and finding out who is influential in specific topic areas. You need to know how to use this information to market your brand, build better campaigns and connect with your audience.
Twitter trends can help you understand the sentiment around trending topics and how people are responding to them. A quick browse through the Tweets can reveal how your audience generally feels about the product. While this might have made sense as a viral marketing strategy early on, Twitter users have become more sophisticated about how the platform works, and no longer like seeing companies participating in unrelated trends just to stay visible.
Twitter gives you an at-a-glance look at what is going, at that moment, on social media. This makes it a great resource when it comes to forecasting trends and planning out your content calendar. Twitter claims that they are working to bring the feature to twitter. Never miss a story! Stay connected and informed with Mint. Download our App Now!! It'll just take a moment.
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